IGP/VDP

Musings of a Wine Maven

Lord Save Us, Martha Stewart is Selling Wine Again

Never a quitter, Martha has shaken off the debacle of her failed venture with Gallo a decade ago to come back at the unsuspecting wine consumer with a new wine marketing scheme. Unable then to successfully sell her Martha Stewart Vintage label at fifteen bucks a bottle, her name is now attached to a box of six of her favorite selections for $59.99, served up in a wine club framework. Hmmm, if a fifteen buck wine made for her by Gallo couldn’t sell, why then these ten buck finds (introductory price) from California, Spain, Italy and France?

There are at least two rosés from Provence, the region that has taken the U.S. by storm with its immensely popular pink wine
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