IGP/VDP

Musings of a Wine Maven

Lord Save Us, Martha Stewart is Selling Wine Again

Never a quitter, Martha has shaken off the debacle of her failed venture with Gallo a decade ago to come back at the unsuspecting wine consumer with a new wine marketing scheme. Unable then to successfully sell her Martha Stewart Vintage label at fifteen bucks a bottle, her name is now attached to a box of six of her favorite selections for $59.99, served up in a wine club framework. Hmmm, if a fifteen buck wine made for her by Gallo couldn’t sell, why then these ten buck finds (introductory price) from California, Spain, Italy and France?

There are at least two rosés from Provence, the region that has taken the U.S. by storm with its immensely popular pink wine
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Musings of a Wine Maven

FRANCE WINS THE PLONK TROPHY WITH A LITTLE HELP FROM THE CAVES COOPÉRATIVES

Let us now continue with our little satire on the transmogrification of The Judgment of Paris into the imagined competition for the best of the lesser wines, The Plonk Trophy, and explain how the French victory, as detailed in "Two Buck Chuck Loses Plonk Trophy to the French," came to pass. It is best summarized in the Provence WineZine (PWZ) interview with French team captain Aimé de Bontemps, conducted shortly after the arbitrator upheld the decision declaring the French as winners.
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