CIVP

DIARY OF A MASTER OF WINE IN PROVENCE:

LA MAISON DES VINS DE CÔTES DE PROVENCE REOPENS WITH GREAT FANFARE

While Provence has been making wine for over 2000 years, its wine has not always had the fame it has today. Wine needs to reach foreign shores to be recognised, to be drunk by people who will write and praise the wine, to be acknowledged. For 2000 years the wines of Provence have been consumed, largely by locals. During the past 200 years it has been appreciated increasingly by tourists and over the past 20 years, thanks to the boom in rosé sales, it is highly regarded internationally.

Back in 1933, a group of young winemakers, including Baron Louis Rasque de Laval, owner of Château Ste Roseline, came together to form the ‘Syndicat des propriétaires vignerons du Var’. Three years later, in 1936, the first five French appellations, Tavel, Châteauneuf-du-Pape, Monbazillac, Arbois and Cassis, were created. It seems quite fitting that the current trio of posters advertising the wines of Provence have a 1930s feel, harking back to the naissance of the modern appellation.
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PROVENCE ROSÉ: TASTING AND TRAVEL NOTES FROM “PROVENCE IN THE CITY 2014”

Provence—today, the very word conjures up images of sipping rosé: on the beaches of the Côte d’Azur, by the pool of a handsome mas nestled into the garrigue-covered hills in the Luberon, in outdoor cafés along Cours Mirabeau in Aix-en-Provence, with bouillabaisse in Marseille’s vieux port, and, for some folks, in yachts docked at St. Tropez. Mon dieu, rosé was born in Provence and, well, bred there
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