E & J Gallo Quietly Launches Provence Rosé, Fleur de Mer, into the U.S. Market
Knowing that Americans are thirsty for Provence rosé, E & J Gallo has hooked up with Les Maïtres Vignerons de la Presqu’île de Saint-Tropez in Provence to make a rosé for the U.S. market. After introducing two rosés, both produced by Les Maïtres Vignerons, to several test markets in key U.S. areas (e.g., Los Angeles, Florida, and New England), Gallo selected
[...]