WINE PARIS 2020 FROM THE VIEW OF A PROVENCE WINE WRITER
It’s a sobering thought that Wine Paris was the last major international wine trade event in 2020. Over two months ago. Virtually every producer with whom I spoke said that the next stop was to be Prowein, scheduled annually for mid-March in Düsseldorf, Germany. It’s the world’s largest wine trade fair and attendance is basically obligatory for producers of a certain size. So, it was a real blow to the wine industry when Prowein was cancelled due to Coronavirus concerns.
The cancellation of AIR PROVENCE, the new and highly anticipated wine salon for the Côtes de Provence appellation that was scheduled for April 6th and 7th, was a real disappointment for Provence rosé producers (as well as buyers and wine writers). Although nowhere near as large or as all-encompassing as Wine Paris or Prowein, this was a huge loss for rosé producers – which make 90% of the wine in this appellation. I hasten to remind the reader that there is but a slim window in which to market rosé since the most recent vintage is typically perceived (accurately or not) to be the... [...]
